Between 1997 and 2004, Preussag, a diversified German conglomerate of "old economy" businesses, transformed itself into TUI, a company focused almost entirely on tourism and logistics. We analyze how Preussag executed this change, and how the change contributed to Preussag's underperformance in the stock market. We find that only the divestitures created value, that the strategy to invest in tourism destroyed value, and that the acquisition premiums Preussag paid were mostly unjustified. The case shows how divestiture programs increase the liquid resources available to management and casts doubt on the positive governance role of institutional blockholders.

Additional Metadata
Keywords Germany, Preussag, corporate governance, diversification, institutional blockholders, large shareholders, mergers and acquisitions
Persistent URL dx.doi.org/10.1111/j.1755-053X.2008.00025.x, hdl.handle.net/1765/13574
Citation
Dittmann, I., Maug, E.G., & Schneider, C.. (2008). How Preussag became TUI: A clinical study of institutional blockholders and restructuring in Europe. FM journal of the Financial Management Association, 37(3), 571–598. doi:10.1111/j.1755-053X.2008.00025.x