We review the discussion at a workshop whose goal was to achieve a better integration among behavioral, economic, and statistical approaches to choice modeling. The workshop explored how current approaches to the specification, estimation, and application of choice models might be improved to better capture the diversity of processes that are postulated to explain how consumers make choices. Some specific challenges include how to capture and parsimoniously describe heterogeneous mixes of heuristic choice rules, methods for building realistic models of choice, and nontraditional methods for estimating models. An agenda for important future work in these areas is also proposed.

Additional Metadata
Keywords Behavioral theory, Choice models, Choice processes
Persistent URL dx.doi.org/10.1007/s11002-008-9038-1, hdl.handle.net/1765/14507
Series ERIM Top-Core Articles
Journal Marketing Letters: a journal of research in marketing
Adamowicz, W, Bunch, D, Cameron, T.A, Dellaert, B.G.C, Hanneman, M, Keane, M, … Swait, J. (2008). Behavioral frontiers in choice modeling. Marketing Letters: a journal of research in marketing, 19(3-4), 215–228. doi:10.1007/s11002-008-9038-1