The study of organizations has been approached by anthropologists, sociologists, (social) psychologists and economists. The share of economics has been modest. This seems surprising because economists have developed a "theory of the firm", but this theory is rather silent about the internal functioning of firms. It would probably be more appropriate to characterize this theory as a theory of markets. However, we believe that recent developments in economic theory provide room for a new attempt to analyse many aspects of the internal functioning of organizations (Hendrikse (1993)). This article will concentrate on corporate culture.