Studies on the adoption of innovations by companies generally include micro-level and meso-level variables in order to explain a company's receptiveness to innovations. This study adds to the literature by investigating the role of macro-level variables (i.e. national culture) to explain differences in innovation penetration levels and adoption decisions by companies across national cultures. A large-scale empirical study was carried out in 10 European countries concerning the adoption of Enterprise Resource Planning (ERP) software by mid size companies. Results indicate variables describing national cultural to have a strong, significant influence on the innovation penetration and adoption. In addition, we find adoption models including micro-, meso- and macro-level variables to perform significantly better in explaining innovation adoption across countries than adoption models that only include micro- and meso-level variables.

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Erasmus Research Institute of Management
hdl.handle.net/1765/280
ERIM Report Series Research in Management
Erasmus Research Institute of Management

van Everdingen, Y., & Waarts, E. (2003). A multi-country study of the adoption of ERP systems (No. ERS-2003-019-MKT). ERIM Report Series Research in Management. Retrieved from http://hdl.handle.net/1765/280