Recent research shows that consumers collectively generate massive amounts of product innovation. These findings are a wake-up call for both companies and consumers — and have significant implications for our understanding of new product development.

Additional Metadata
Persistent URL
von Hippel, E, Ogawa, S, & de Jong, J.P.J. (2011). The age of the consumer-innovator. M I T Sloan Management Review: MIT's journal of management research and ideas, 53(1), 27–35. Retrieved from