Although there is contradicting evidence on the impact of a company’s proactive environmental strategy on its environmental performance, recent research shows such an approach can indeed make a difference.

,
hdl.handle.net/1765/39948
RSM Discovery Magazine Collection
RSM Discovery - Management Knowledge
Erasmus Research Institute of Management

Ateş, M., Bloemhof-Ruwaard, J., van Raaij, E., & Wynstra, F. (2012). Proactive environmental strategies pay off. RSM Discovery - Management Knowledge, 9(1), 12–13. Retrieved from http://hdl.handle.net/1765/39948