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T. Li (Ting) and T. Unger (Till)

2012-06-01

Quality online personalisation

Publication

Publication

RSM Discovery - Management Knowledge , Volume 10 - Issue 2 p. 12

When done right, personalisation online can be an effective way to enhance the buying or consuming experience, thus stimulating purchasing. However, it can also rely heavily on customers’ private details, a very sensitive and currently hot issue. So, how do online marketeers deal with this and other challenges?

Additional Metadata
Keywords Business Processes, Logistics & Information Systems
Persistent URL hdl.handle.net/1765/39949
Series RSM Discovery Magazine Collection
Journal RSM Discovery - Management Knowledge
Note This article draws its inspiration from the paper Willing to pay for quality personalization? Trade-off between quality and privacy, which was written by Ting Li and Till Unger and published in the European Journal of Information Systems (2012), 1-22 (RePub Handle http://repub.eur.nl/res/pub/37715)
Organisation Rotterdam School of Management (RSM), Erasmus University
Citation
Li, T., & Unger, T. (2012). Quality online personalisation. RSM Discovery - Management Knowledge, 10(2). Retrieved from http://hdl.handle.net/1765/39949
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