2010-08-01
Consumer choices: Going green to be seen
Publication
Publication
RSM Discovery - Management Knowledge , Volume 4 - Issue 3 p. 10- 11
What motivates consumers to buy eco-friendly products? Are people’s choices linked to their concern for the environment and thus to be viewed as expressions of altruism, or are motives fragile and self-serving reflections of concern about social status within the community?
| Additional Metadata | |
|---|---|
| hdl.handle.net/1765/40035 | |
| RSM Discovery Magazine Collection | |
| RSM Discovery - Management Knowledge | |
| Organisation | Rotterdam School of Management (RSM), Erasmus University |
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van den Bergh, B., Griskevicius, V., & Tybur, J. (2010). Consumer choices:
Going green to be seen. RSM Discovery - Management Knowledge, 4(3), 10–11. Retrieved from http://hdl.handle.net/1765/40035 |
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