2011-10-01
Embodied myopia and purchasing behaviour
Publication
Publication
RSM Discovery - Management Knowledge , Volume 8 - Issue 4 p. 7- 9
In conventional thinking, the mind controls the body. Our brains decide something and the body follows suit. However, in many ways this turns out not to be the case. Indeed, our research has found that even simple postures and gestures may be enough to influence our purchasing behaviour.
| Additional Metadata | |
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| hdl.handle.net/1765/40037 | |
| RSM Discovery Magazine Collection | |
| RSM Discovery - Management Knowledge | |
| Organisation | Rotterdam School of Management (RSM), Erasmus University |
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van den Bergh, B., Schmitt, J., & Warlop, L. (2011). Embodied myopia and purchasing behaviour. RSM Discovery - Management Knowledge, 8(4), 7–9. Retrieved from http://hdl.handle.net/1765/40037 |
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