TEDxRSM: Gail Whiteman

For much of the past, most businesses have acted with little regard or concern for the negative impact they have on the environment. But for the current business community, sustainability is more than mere window-dressing. By adopting sustainable practices, companies can gain competitive edge, increase their market share, and boost shareholder value. Environmental sustainability forces businesses to look beyond making short-term gains and look at the long-term impact they are having on the natural world. Watch as Gail Whiteman, Professor of Sustainability, Management and Climate Change at RSM, shares her perspectives on how companies can deal with sustainability challenges during her TEDxRSM talk.