2014-03-31
Shira Mor: Stereotypes can help international business
Publication
Publication
As international, multinational and global business continues to expand, manners and intercultural communication have become critical elements of our day-to-day business life. While many management books urge us to shy away from using cultural stereotypes on the work floor, RSM’s Shira Mor discloses that stereotypes might actually be a helpful compass when doing business across borders.
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hdl.handle.net/1765/50915 | |
RSM Discovery Collection | |
Organisation | Rotterdam School of Management (RSM), Erasmus University |
Mor, S. (2014). Shira Mor: Stereotypes can help international business. RSM Discovery Collection. Retrieved from http://hdl.handle.net/1765/50915 |
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video shira mor Online Video | |
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