Dirk Deichmann: Rejection motivates to come back for more

Employee engagement grows more and more important, as companies often ask their employees to share their ideas on how to improve business. But not all of these ideas are taken into account: some are rejected, others accepted. Assistant Professor Dirk Deichmann of Rotterdam School of Management, Erasmus University (RSM) reveals the surprising positive effect of rejection, as it actually motivates people to come back with other new initiatives.