A practical approach to corporate community involvement

Corporate Social Responsibility (CSR) and Corporate Community Involvement (CCI) are trends in business right now, but business and non-profit organisations frequently question the added value for their organisations. Furthermore, organisations currently engaged in CCI acknowledge the benefits, but wonder how they can effectively design the CCI programme. Business and non-profit managers often ask if CCI will yield organisational benefits, what would the investment be, and how can the programme be organised effectively? To provide practical answers to these questions, PhD candidates Lonneke Roza and Wendy Stubbe, and Professor Lucas Meijs from Rotterdam School of Management, Erasmus University (RSM) wrote a practical application of several of their articles. Their paper, Why and how non-profit organizations, companies and intermediary organizations can use Corporate Community Involvement to build a stronger society: interesting facts from academic research supports managers in companies, non-profit organisations and intermediary (matchmaking) organisations interested in CSR, and CCI in particular. The publication is intended to inspire and encourage organisations to either get involved or further develop their existing programmes.