1997
Are decision support systems helping marketers? (A framework for analysis and a literature review)
Publication
Publication
This article provides an overview and integrates relevant literature of empirical research of the effectiveness and efficiency of DSS for marketing. First we present a structural framework on how to analyze the different empirical studies. Then we summarize the outcomes. Finally we draw some conclusions and give some suggestions for further research.
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| hdl.handle.net/1765/516 | |
| Organisation | Erasmus School of Economics |
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Waalewijn, P., & de Swaan Arons, H. (1997). Are decision support systems helping marketers? (A framework for analysis and a literature review). Retrieved from http://hdl.handle.net/1765/516 |
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