A key element for decision makers to track is their stakeholders' sentiment. Recent developments show a tendency of including various aspects other than word frequencies in automated sentiment analysis approaches. One of these aspects is negation, which can be accounted for in various ways. We compare several approaches to accounting for negation in sentiment analysis, differing in their methods of determining the scope of influence of a negation keyword. On a set of English movie review sentences, the best approach is to consider two words, following a negation keyword, to be negated by that keyword. This method yields a significant increase in overall sentiment classification accuracy and macro-level F 1 of 5.5% and 6.2%, respectively, compared to not accounting for negation. Additionally optimizing sentiment modification of negated words to a value of -1.27 rather than -1 yields a significant 7.1% increase in accuracy and a significant 8.0% increase in macro-level F 1.

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doi.org/10.1109/ICSMC.2011.6084066, hdl.handle.net/1765/54150
2011 IEEE International Conference on Systems, Man, and Cybernetics, SMC 2011
Erasmus School of Economics

Hogenboom, A., van Iterson, P., Heerschop, B., Frasincar, F., & Kaymak, U. (2011). Determining negation scope and strength in sentiment analysis. Presented at the 2011 IEEE International Conference on Systems, Man, and Cybernetics, SMC 2011. doi:10.1109/ICSMC.2011.6084066