2005-06-01
Advertising's role in capitalist markets: What do we know and where do we go from here?
Publication
Publication
Journal of Advertising Research , Volume 45 - Issue 2 p. 162- 170
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doi.org/10.1017/S002184990505018X, hdl.handle.net/1765/58684 | |
Journal of Advertising Research | |
Organisation | Erasmus School of Economics |
Tellis, G. (2005). Advertising's role in capitalist markets: What do we know and where do we go from here?. Journal of Advertising Research (Vol. 45, pp. 162–170). doi:10.1017/S002184990505018X |