2002-06-01
The effect of relational constructs on customer referrals and number of services purchased from a multiservice provider: Does age of relationship matter?
Publication
Publication
Journal of the Academy of Marketing Science , Volume 30 - Issue 3 p. 202- 216
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doi.org/10.1177/00970302030003002, hdl.handle.net/1765/58828 | |
Journal of the Academy of Marketing Science | |
Organisation | Erasmus Research Institute of Management |
Verhoef, P., Franses, P. H., & Hoekstra, J. (2002). The effect of relational constructs on customer referrals and number of services purchased from a multiservice provider: Does age of relationship matter?. Journal of the Academy of Marketing Science, 30(3), 202–216. doi:10.1177/00970302030003002 |