doi.org/10.1177/00970302030003002, hdl.handle.net/1765/58828
Journal of the Academy of Marketing Science
Erasmus Research Institute of Management

Verhoef, P., Franses, P. H., & Hoekstra, J. (2002). The effect of relational constructs on customer referrals and number of services purchased from a multiservice provider: Does age of relationship matter?. Journal of the Academy of Marketing Science, 30(3), 202–216. doi:10.1177/00970302030003002