2004-06-01
The theoretical underpinnings of customer asset management: A framework and propositions for future research
Publication
Publication
Journal of the Academy of Marketing Science , Volume 32 - Issue 3 p. 271- 292
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doi.org/10.1177/0092070304263341, hdl.handle.net/1765/61115 | |
Journal of the Academy of Marketing Science | |
Organisation | Erasmus Research Institute of Management |
Bolton, R. N., Lemon, K., & Verhoef, P. (2004). The theoretical underpinnings of customer asset management: A framework and propositions for future research. Journal of the Academy of Marketing Science (Vol. 32, pp. 271–292). doi:10.1177/0092070304263341 |