The Influence of Employee Communication on Strategic Business Alignment
Over the last years, it has become increasingly important for companies to create strategic business alignment (SBA), i.e., the degree to which employees understand, support, and are able to execute the companies’ strategic initiatives. This study provides insights into the way companies can create SBA through employee communication. Specifically, we examined the influence of different dimensions of employee communication on employee attitudes toward their company’s strategic initiatives, and on employee behavior regarding the strategic initiatives. The results show that especially management communication, communication about strategic initiatives, and the communication climate within an organization are of vital importance to stimulate SBA.
|Keywords||employee attitudes, employee conduct, organizational communication, strategic alignment, strategy implementation|
|Publisher||Erasmus Research Institute of Management (ERIM)|
van Riel, C.B.M., Berens, G.A.J.M., & Dijkstra, M.. (2005). The Influence of Employee Communication on Strategic Business Alignment (No. ERS-2005-060-ORG). ERIM report series research in management Erasmus Research Institute of Management. Erasmus Research Institute of Management (ERIM). Retrieved from http://hdl.handle.net/1765/6996