Understanding Consumer Reactions to Assortment Unavailability
The Erasmus Research Institute of Management (ERIM) is the Research School (Onderzoekschool) in the field of management of the Erasmus University Rotterdam. The founding participants of ERIM are RSM Erasmus University and the Erasmus School of Economics. ERIM was founded in 1999 and is officially accredited by the Royal Netherlands Academy of Arts and Sciences (KNAW). The research undertaken by ERIM is focussed on the management of the firm in its environment, its intra- and inter-firm relations, and its business processes in their interdependent connections. The objective of ERIM is to carry out first rate research in management, and to offer an advanced graduate program in Research in Management. Within ERIM, over two hundred senior researchers and Ph.D. candidates are active in the different research programs. From a variety of academic backgrounds and expertises, the ERIM community is united in striving for excellence and working at the forefront of creating new business knowledge.
|Publisher||Erasmus Research Institute of Management (ERIM)|
|Promotor||Peelen, E. (Ed) , Verhoef, P.C. (Peter) , Commandeur, H.R. (Harry)|
|Sponsor||Bakker, B.A. , Commandeur, H.R. , Dekimpe, M.G. , Franses, Ph.H.B.F. , Peelen, E. , Verhoef, P.C.|
|Keywords||Retailing, assortment management, assortment reduction, brand boycott, brand delisting, brand equity, category management, hedonic and utilitarian products, out-of-stock|
Sloot, L.M.. (2006, February 16). Understanding Consumer Reactions to Assortment Unavailability. Erasmus Research Institute of Management (ERIM). Retrieved from http://hdl.handle.net/1765/7438