When will a customer purchase again?

Companies are often clueless about when their consumers will purchase again. New research by Evşen Korkmaz from Rotterdam School of Management, Erasmus University (RSM) will help businesses determine how much time and effort individual customers are worth investing in. Korkmaz reveals that by using existing customer base analysis models but extending their analytic capabilities, companies can predict the specific interests, and purchasing behaviour of customers at an early stage in order to develop individual marketing strategies.