Abstract

This thesis has made a special effort to explore some relevant issues on (ir)rationality. Chapter 2 and Chapter 3 answer the question what is irrationality. Chapter 2 improves the methodology to measure irrationality by proposing a new incentive system on individual decision-making: the prior incentive system (Prince). Chapter 3 addresses the issue of irrationality in decisions under ambiguity. Chapter 4 answers the question of why we steer people away from irrationality. Chapter 4 discusses whether we should correct people's irrationality by imposing a better decision when freedom of choice cannot be realized. Chapter 4 concludes with recommending strong paternalism and provides a litmus test for people's views on paternalism. Chapter 5 answers the question how to make people less irrational. Chapter 5 studies the social influences on people's decision-making processes and offers possible approaches to nudge people away from irrationality.

, , , ,
H. Bleichrodt (Han) , P.P. Wakker (Peter) , K.I.M. Rohde (Kirsten)
Erasmus Research Institute of Management
Rotterdam School of Management (RSM), Erasmus University Rotterdam (EUR), Prof. Dr. A. Bailon, Prof. Dr. J. Veenman and Prof. Dr. J. Vromen
hdl.handle.net/1765/77205
ERIM Ph.D. Series Research in Management
Erasmus Research Institute of Management

Li, Z. (2014, December 18). Irrationality: What, Why and How (No. EPS-2014-338-MKT). ERIM Ph.D. Series Research in Management. Retrieved from http://hdl.handle.net/1765/77205