Six steps to make your technology the new de facto standard

VHS versus Betamax, Google versus Yahoo, Facebook versus Myspace, and more recently the battle between iOS and Android. During the last few decades, format wars have played out across various forms of tech, usually with fierce battle lines drawn, sides clearly divided by titans of the industry, and millions, or even billions, of dollars at stake. So how can your newly developed technology challenge and beat the established order? New research by PhD candidate Simon den Uijl of Rotterdam School of Management, Erasmus University (RSM) reveals the steps which will make your technology the new norm to the industry and for consumers.