2015-02-06
Time is money – when goals conflict
Publication
Publication
It’s possible to have conflicting goals such as wanting to be sustainable, but taking the car to work to get there more quickly and be more productive – this is how pursuing one goal can interfere with others. New research by Ioannis Evangelidis of Rotterdam School of Management, Erasmus University (RSM) and co-authors Jordan Etkin (Duke University) and Jennifer Aaker (Stanford University), shows interfering goals make customers feel time-constraint. Therefore, they appreciate time-saving products and services more – and are more willing to spend money to save time.
Additional Metadata | |
---|---|
hdl.handle.net/1765/77513 | |
RSM Discovery Collection | |
Organisation | Rotterdam School of Management (RSM), Erasmus University |
Evangelidis, I. (2015). Time is money – when goals conflict. RSM Discovery Collection. Retrieved from http://hdl.handle.net/1765/77513 |
Videos |
---|
View on Youtube |
Photos |
---|
Additional Files | |
---|---|
video Ioannis Online Video | |
Ioannis-Ivangelidis-screencap.jpg Photo Image , 463kb |