Behaviour of retail entrepreneurs
Retailers' goal attainment is studied using a model consisting of relationships concerning the productivity of labour and floor-space. Evidence from large supermarkets shows that retailers concentrate on the maximisation of the value of annual sales rather than on maximising annual profit.
|Keywords||economic psychology, entrepreneurship, labour productivity, profit, retail stores, retail trade, sales, sales management, supermarkets|
Thurik, A.R., & Koerts, J.. (1985). Behaviour of retail entrepreneurs. The Service Industries Journal, 335–347. Retrieved from http://hdl.handle.net/1765/9270