Retailers' goal attainment is studied using a model consisting of relationships concerning the productivity of labour and floor-space. Evidence from large supermarkets shows that retailers concentrate on the maximisation of the value of annual sales rather than on maximising annual profit.

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hdl.handle.net/1765/9270
ERIM Article Series (EAS)
The Service Industries Journal
Erasmus Research Institute of Management

Thurik, R., & Koerts, J. (1985). Behaviour of retail entrepreneurs. The Service Industries Journal, 335–347. Retrieved from http://hdl.handle.net/1765/9270