2016
The taming of desire: lessons in consumer welfare
Publication
Publication
RSM Discovery - Management Knowledge , Volume 25 - Issue 1 p. 14- 16
It sounds like a paradox, but allowing your customers to manage their desire for your products could make for happier customers in the long run. This is a key finding of newly published research into consumer behaviour and which has important implications for marketers responsible for relationship building with online customers.
| Additional Metadata | |
|---|---|
| hdl.handle.net/1765/93043 | |
| RSM Discovery Magazine Collection | |
| RSM Discovery - Management Knowledge | |
| Organisation | Rotterdam School of Management (RSM), Erasmus University |
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Mead, N. (2016). The taming of desire: lessons in consumer welfare. RSM Discovery - Management Knowledge, 25(1), 14–16.http://hdl.handle.net/1765/93043 |
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