Key Issues in Expansion of End-User Mobile Communication in China
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China’s mobile communications market presents unique market challenges. With a high subscriber growth rate but polarized and stratified consumer adoption trends, an investigation into the current status of this market will improve our understanding on how adoption of mobile communications is evolving. In this descriptive paper we analyze key issues relating to market characteristics of mobile communications with an objective to better comprehend the dynamics of this largest mobile subscribers market. Using secondary data we identify mobile industry and end-user related trends to infer our conclusions for the industry.
- L63 : Microelectronics; Computers; Communications Equipment
- M : Business Administration and Business Economics; Marketing; Accounting
- M39 : Marketing and Advertising: Other
- L96 : Telecommunications
- service providers