Comparative Processes in Consumer Choice
January 2000
Article
pp 251-251.
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Keywords
Automatically Extracted Terms
- option
- assortment
- comparison
- within-option evaluations
- van osselaer
- choice
- product
- consumer
- within-option
- rottenstreich
- processing
- process
- osselaer
- feature
- evaluation
- effect
- decreases brand share
- brand
- underiying processes
- subjects place
