An investigation of brand choice processes

• Wierenga, B.

1974-01-01
Doctoral Thesis

Related Files
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• consumer behavior
• marketing research
• brand management

• brand
• purchase
• choice
• process
• household
• model
• brand choice processes
• number
• brand choice process
• value
• probability
• consumer
• fopro
• table
• order
• variable
• product
• margarine
• section
• result