Model and Measurement Methodology for the Analysis of Consumer Choice of Food Products
January 1983
Article
volume 30 pp 21-28.
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This paper considers the problem of a consumer purchasing a food product within a certain product class (e. g. meat, bread, vegetables, soft drinks, cheese) and making a choice from the different alternatives that are available.
Keywords
Automatically Extracted Terms
- product
- consumer
- preference
- attribute
- choice
- perception
- dimension
- vegetable
- alternative
- function
- food products
- model
- consumer behaviour
- behaviour
- analysis
- information
- figure
- approach
- preference functions
- score
