The First Generation of Marketing Expert Systems
January 1990
Research Paper
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Expert systems, computer programs that combine knowledge from a specific domain with a general reasoning mechanism (inference engine) are a booming area. Successful applications are reported from a broad variety of industries: medicine, chemical industry, computer industry, financial and insurance companies, accounting firms, and many others (Feigenbaum, McCorduck, and Nil, 1988). Applications have taken place in several functional areas of management: operations management, procurement, resource allocation, inventory management, project management, financial decision-making, and accounting (Silverman, 1987).
Keywords
Automatically Extracted Terms
- marketing
- system
- expert
- expert systems
- knowledge
- management
- problem
- decision
- model
- paper
- intelligence
- expert system
- computer
- marketing expert systems
- table
- manager
- analysis
- promotion
- expertise
- support
