Profile of the first generation of marketing expert systems
January 1990
In Book
pp 375-383.
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The emergence of expert systems in marketing can be seen as the next step in the development of the use of computers in marketing management, where starting out with an almost exclusively mathematical model building/optimization approach, gradually more judgmental elements from managerial experience were added (decision calculus; marketing decision support systems).
Keywords
Automatically Extracted Terms
- marketing
- system
- expert
- marketing expert systems
- expert systems
- problem
- decision
- knowledge
- manager
- management
- model
- knowledge base
- expert system
- paper
- analysis
- support
- problem type
- development
- representation
- promotion
