Diffusion of Original and Counterfeit Products in a Developing Country
2010-02-23
Research Paper
pp 1-41.
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We study the diffusion of original and counterfeit products in three distinct categories in a developing country. The focus is on when their diffusion processes peak, how sales of original and counterfeit products are related and how marketing efforts can influence this process. Using a unique data set for Suriname (South America) on televisions, mobile phones and DVDs, we can support various predictions from theory and give recommendations for marketing management.
Keywords
Automatically Extracted Terms
- product
- diffusion
- counterfeit
- original
- figure
- country
- model
- generation
- estimate
- response
- parameter
- pattern
- category
- bass model
- diffusion patterns
- level
- function
- television
- phone
- maturity level
