Blue Ocean vs. Five Forces
May 2010
Article
volume 88, issue 5 pp 28-29.
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The article reports on the authors' research in the Netherlands which focused on a profit model in Dutch retail stores and a so-called blue-ocean approach which requires a new market that attracts consumers and increases profits. Topics include the competitive strategy approach to increasing profits. The authors conclude that the blue-ocean strategy or innovation approach is sustainable.
Keywords
Classifications using
Journal of Economic Literature (JEL) Classification System
- L26 : Entrepreneurship
- O32 : Management of Technological Innovation and R&D
- M21 : Business Economics
- M : Business Administration and Business Economics; Marketing; Accounting
- M13 : New Firms; Startups
Automatically Extracted Terms
- business
- strategy
- market
- reduction
- profit
- content
- number
- harvard
- course
- company
- vendor
- target
- shop types
- sector
- roy thurik
- research
- reduction targets
- material
- management systems
- industry
