http://dx.doi.org/10.1007/s10551-006-9232-0
scopus: cited 14 times
web of science: cited 11 times
The CSR-Quality Trade-Off: When can Corporate Social Responsibility and Corporate Ability Compensate Each Other?
September 2007
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This paper investigates under what conditions a good corporate social responsibility (CSR) can compensate for a relatively poor corporate ability (CA) (quality), and vice versa. The authors conducted an experiment among business administration students, in which information about a financial services company’s CA and CSR was provided. Participants indicated their preferences for the company’s products, stocks, and jobs. The results show that for stock and job preferences, a poor CA can be compensated by a good CSR. For product preferences, a poor CA could not be compensated by a good CSR, at least when people thought that CA is personally relevant to them. Furthermore, a poor CSR could be compensated by a good CA for product, stocks, and job preferences.
- corporate social responsibility
- applicant attitudes
- consumer attitudes
- corporate ability
- investor attitudes
- personal relevance
- trade-offs
- company
- information
- relevance
- people
- lejeune
- effect
- stock
- product
- csr information
- responsibility
- research
- ability
- intention
- respondent
- journal
- consumer
- study
- business
- preference
- performance
