Strategies, Uncertainty and Performance of Small Business Startups
2000-05-29
Research Paper
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Personal strategies of owners/founders of small business startups are related to performance and to environmental uncertainty. This is done using a longitudinal data set of some 50 Dutch startups. The results suggest a dynamic process between strategy and performance. A discrimination is made between four strategies (reactive, critical point, complete planning and opportunistic). The role of uncertainty is discussed. The dynamic process is embedded in the PERSUADE model.
Keywords
Classifications using
Journal of Economic Literature (JEL) Classification System
- M : Business Administration and Business Economics; Marketing; Accounting
- M13 : New Firms; Startups
- L20 : Firm Objectives, Organization, and Behavior: General
Automatically Extracted Terms
- strategy
- uncertainty
- success
- planning
- business
- management
- point
- planning strategy
- performance
- environment
- reactive strategy
- reactive
- industry
- process
- entrepreneur
- point strategy
- journal
- result
- effect
- measure
