On combining revealed and stated preferences to forecast customer behaviour: three case studies
2002-02-13
Research Paper
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Many companies collect stated preference data (SP) like intentions and satisfaction as well as revealed preference data (RP) like actual purchasing behavior. It seems relevant to examine the predictive usefulness of this information for future revealed preferences, that is, customer behavior. In this paper we address this issue by considering three case studies.
Keywords
Automatically Extracted Terms
- model
- sp data
- customer
- rp data
- variable
- marketing
- forecasting
- behavior
- sp variables
- preference
- study
- sample
- research
- preference data
- case studies
- rp variables
- marketing research
- market
- journal
- data sources
