Win-Win Strategies at Discount Stores
2005-09-14
Research Paper
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An important development that contributes to store brands’ growing success in the grocery market is the increasing number of discount stores that sell predominantly own, private-label, brands. To fight private labels, manufacturers of national brands feel increasingly compelled to develop better trade relations with discounters. Some discounters, from their part, are looking for opportunities to differentiate themselves, and to move beyond a pure price-based competition, by extending their assortment with attractive national brands. In this study, we determine what factors drive national-brand success at discount stores, and lead to positive outcomes for both the manufacturer and the discounter.
Keywords
Classifications using
Journal of Economic Literature (JEL) Classification System
- M31 : Marketing
- C44 : Statistical Decision Theory; Operations Research
- L81 : Retail and Wholesale Trade; Warehousing; e-Commerce
- M : Business Administration and Business Economics; Marketing; Accounting
Automatically Extracted Terms
- discounter
- price
- brand
- store
- category
- discount
- manufacturer
- consumer
- retailer
- share
- marketing
- market
- performance
- discount stores
- research
- win-win situation
- national-brand
- m +m planet
- win-win
- product
