The Tsunami’s CSR Effect: MNEs and Philanthropic Responses to the Disaster
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This paper contributes to the literature on CSR and International Business by linking firm internationalization to corporate philanthropy. Considering the 2004 Tsunami disaster as a highly relevant case of an international societal issue, we analyze the characteristics of the corporate response to the disaster among Fortune Global 500 firms. We find that home region, degree of internationalization, firm size and profitability most strongly influenced the propensity of firms to donate as well as the value of their donations.
- M14 : Corporate Culture; Social Responsibility
- M : Business Administration and Business Economics; Marketing; Accounting
- F23 : Multinational Firms; International Business
- proactive csr orientation