http://hdl.handle.net/1765/7146
series: EI 2005-51

Visualizing clickstream data with multidimensional scaling


Research Paper
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We visualize a a web server log by means of multidimensional scaling. To that end, a so-called dissimilarity metric is introduced in the sets of sessions and pages respectively. We interpret the resulting visualizations and find some interesting patterns.





Automatically Extracted Terms
  • session
  • product
  • embedding
  • cluster
  • group
  • request
  • page request
  • distance
  • object
  • graph
  • product categories
  • category
  • dissimilarity
  • buyer
  • video
  • number
  • non-metric mds
  • subset
  • figure
  • concern