2008-11-04
The Strategic Determinants of Tardy Entry: Is Timeliness Next to Godliness?
Publication
Publication
ERIM report series research in management Erasmus Research Institute of Management
Previous research has considered extensively the causes and effects of market entry order and timing. It has neglected, however, the timeliness of such entry — the degree to which a firm delivered a new product on the date it had set for its release. In this article, we begin to fill the need for such research by evaluating some strategic explanations for why a firm might miss a scheduled entry date. We then test whether such “tardy entry” influences sales performance in the new market.
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Erasmus Research Institute of Management | |
hdl.handle.net/1765/13766 | |
ERIM Report Series Research in Management | |
ERIM report series research in management Erasmus Research Institute of Management | |
Organisation | Erasmus Research Institute of Management |
Berchicci, L., King, A., & Tucci, C. (2008). The Strategic Determinants of Tardy Entry: Is Timeliness Next to Godliness? (No. ERS-2008-070-ORG). ERIM report series research in management Erasmus Research Institute of Management. Retrieved from http://hdl.handle.net/1765/13766 |