ERIM Top-Core Articles
Collection
Collection
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A least squares estimation method for the linear learning model Article
Journal of Marketing Research, 145-153.January 1978
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A Note on Dynamic Programming with Unbounded Rewards Article
Management Science, 24(5), 576-580.January 1978
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Modelling impact of advertising and optimizing advertising policy: an application in recreation Article
European Journal of Operational Research, 8(3), 235-248.January 1981
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The development of marketing in the Netherlands Article
Journal of Marketing, 45(4), 150-154.January 1981
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Interactive Multidimensional Programming; Models for Locational Decision Article
European Journal of Operational Research, 220-223.February 1981
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The first issue of the International Journal of Research in Marketing Article
International Journal of Research in Marketing, 1(1), 3-5.January 1984
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Empirical test of the Lancaster characteristics model Article
International Journal of Research in Marketing, 1(4), 263-293.January 1984
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Part-time labour in retailing Article
Journal of Retailing, 62-80.January 1984