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Journal

Quantitative Marketing and Economics

Collection

Collection

ISSN: 15707156

Published by Kluwer Academic Publishers, Dordrecht etc.

Which brands gain share from which brands? Inference from store-level scanner dat Article

Quantitative Marketing and Economics, 3(3), 281-304.

R.D. van Oest (Rutger) and Ph.H.B.F. Franses (Philip Hans)

September 2005
Modeling CLV: a Test of Competing Models in the Insurance Industry Article

Quantitative Marketing and Economics, 5(2), 163-190.

A.C.D. Donkers (Bas), P.C. Verhoef (Peter) and M.G. de Jong (Martijn)

June 2007
The diffusion of a new service: Combining service consideration and brand choice Article

Quantitative Marketing and Economics, 8(1), 91-121.

V. Schwartz-Landsman (Vardit) and M. Givon (Moshe)

March 2010

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