RePub, Erasmus University Repository: Journal of Consumer Research

Consumer Learning and Brand Equity Article

Journal of Consumer Research, 27(1), 1-16.

S.M.J. van Osselaer (Stijn) and J.W. Alba (Joseph)

January 2000

Consumer Learning and Brand Equity Article

Journal of Consumer Research, 1-16.

S.M.J. van Osselaer (Stijn) and J.W. Alba (Joseph)

January 2000

Two Ways of Learning Brand Associations Article

Journal of Consumer Research, 202-223.

S.M.J. van Osselaer (Stijn) and C. Janiszewski (Chris)

January 2001

Locus of Equity and Brand Extension Article

Journal of Consumer Research, 539-550.

S.M.J. van Osselaer (Stijn) and J.W. Alba (Joseph)

January 2003

How to Construct a Test of Scientific Knowledge in Consumer Behavior Article

Journal of Consumer Research, 30(2), 305-310.

J.R. Rossiter (John)

September 2003

Consumer and Market Drivers of the Trial Probability of New Consumer Packaged Goods Article

Journal of Consumer Research, 30(3), 368-384.

J-B.E.M. Steenkamp (Jan-Benedict) and K. Gielens (Katrijn)

December 2003

The Sweet Escape: Effects of Mortality Salience on Consumption Quantities for High- and Low-Self-Esteem Consumers Article

Journal of Consumer Research, 35(2), 309-323.

N. Mandel (Naomi) and D.H.R.V. Smeesters (Dirk)

August 2008

Bilingualism and the Emotional Intensity of Advertising Language Article

Journal of Consumer Research, 35(6), 1012-1025.

S. Puntoni (Stefano), B. de Langhe (Bart) and S.M.J. van Osselaer (Stijn)

April 2009

Journal of Consumer Research

Collection

Collection

Published by University of Chicago Press

Consumer Learning and Brand Equity Article

Consumer Learning and Brand Equity Article

Two Ways of Learning Brand Associations Article

Locus of Equity and Brand Extension Article

How to Construct a Test of Scientific Knowledge in Consumer Behavior Article

Consumer and Market Drivers of the Trial Probability of New Consumer Packaged Goods Article

The Sweet Escape: Effects of Mortality Salience on Consumption Quantities for High- and Low-Self-Esteem Consumers Article

Bilingualism and the Emotional Intensity of Advertising Language Article

About

Journal of Consumer Research

Collection

Collection

Published by University of Chicago Press

Consumer Learning and Brand Equity Article

Consumer Learning and Brand Equity Article

Two Ways of Learning Brand Associations Article

Locus of Equity and Brand Extension Article

How to Construct a Test of Scientific Knowledge in Consumer Behavior Article

Consumer and Market Drivers of the Trial Probability of New Consumer Packaged Goods Article

The Sweet Escape: Effects of Mortality Salience on Consumption Quantities for High- and Low-Self-Esteem Consumers Article

Bilingualism and the Emotional Intensity of Advertising Language Article

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