Journal of Interactive Marketing
Collection
Collection
- ISSN: 10949968
Published by John Wiley & Sons, Chichester
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How tolerable is delay?: Consumers' evaluations of internet web sites after waiting Article
Journal of Interactive Marketing, 13(1), 41-54.January 1999 -
March 2005
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March 2005
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A Cross-national Investigation of the Satisfaction and Loyalty Linkage for Mobile Telecommunications Services across Eight Countries Article
Journal of Interactive Marketing, 27(1), 74-82.L. Aksoy (Lerzan), A. Buoye (Alexander), P. Aksoy (Pelin), B. Larivière (Bart) and T.L. Keiningham (Timothy L.)
January 2013 -
A Partially Hidden Markov Model of Customer Dynamics for CLV Measurement Article
Journal of Interactive Marketing, 1-24.J.M. Romero, R.J.A. van der Lans (Ralf) and B. Wierenga (Berend)
June 2013 -
No Comment?! The Drivers of Reactions to Online Posts in Professional Groups Article
Journal of Interactive Marketing, 1-15.August 2016 -
Whose Algorithm Says So The Relationships Between Type of Firm, Perceptions of Trust and Expertise, and the Acceptance of Financial Robo-Advice Article
Journal of Interactive Marketing, 107-124.C.J. da Silva Lourenço (Carlos), B.G.C. Dellaert (Benedict) and A.C.D. Donkers (Bas)
February 2020
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The Role of Marketing in Digital Business Platforms Article
Journal of Interactive MarketingA. Rangaswamy (Arvind), Moch, N, Felten, C, G.H. van Bruggen (Gerrit), J.E. Wieringa (J.) and Wirtz, J
July 2020