Journal of Marketing
Collection
Collection
- ISSN: 00222429
Published by American Marketing Association, Chicago
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The development of marketing in the Netherlands Article
Journal of Marketing, 45(4), 150-154.January 1981
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Full-information Maximum Likelihood Estimation of Brand Positioning Maps Using Supermarkt Scanning Data Article
Journal of Marketing, 28(4), 483-490.E. Waarts (Eric), M.A. Carree (Martin) and B. Wierenga (Berend)
January 1991
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Do organizational practices matter in role stress processes? A study of direct and moderating effects for marketing-oriented boundary spanners Article
Journal of MarketingJ. Singh (Jagdip), W.J.M.I. Verbeke (Willem) and G.K. Rhoads (Gary)
January 1996
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The integration of marketing problem-solving modes and marketing management support systems Article
Journal of Marketing, 21-37.January 1997
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Sales Call Anxiety: Exploring What It Means When Fear Rules a Sales Encounter Article
Journal of Marketing, 88-101.January 2000 -
Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development Article
Journal of Marketing, 67(4), 30-45.October 2003 -
Portfolios of Interfirm Agreements in Technology-Intensive Markets: Consequences for Innovation and Profitability Review
S.H.K. Wuyts (Stefan), S. Dutta (Shantanu) and S. Stremersch (Stefan)
April 2004 -
Corporate Associations and Consumer Product Responses: The Moderating Role of Corporate Brand Dominance Article
Journal of Marketing, 35-48.G.A.J.M. Berens (Guido), C.B.M. van Riel (Cees) and G.H. van Bruggen (Gerrit)
January 2005