Journal of Advertising
Collection
Collection
- ISSN: 00913367
Published by M.E. Sharpe Inc
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Estimating Confidence Bounds for Advertising Effect Duration Intervals Article
Journal of Advertising, 33-37.January 2006 -
Finding the keys to creativity in ad agencies using climate, dispersion, and size to examine award performance Article
Journal of Advertising, 37(4), 121-130.W.J.M.I. Verbeke (Willem), Ph.H.B.F. Franses (Philip Hans), A.L. Blanc (Arthur) and N. van Ruiten (Nienke)
December 2008 -
Meaning matters: Polysemy in Advertising Article
Journal of Advertising, 39(2), 51-64.S. Puntoni (Stefano), J.E. Schroeder (Jonathan) and M. Ritson (Mark)
July 2010 -
Two birds and one stone: Purposeful polysemy in minority targeting and advertising evaluations Article
Journal of Advertising, 40(1), 25-41.S. Puntoni (Stefano), J. Vanhamme (Joëlle) and R. Visscher (Ruben)
April 2011 -
Advertising-induced embarrassment Article
Journal of Advertising, 44(1), 71-79.S. Puntoni (Stefano), I.E. de Hooge (Ilona) and W.J.M.I. Verbeke (Willem)
January 2015 -
Methodological Issues in Cross-Linguistic and Multilingual Advertising Research Article
Journal of Advertising, 1-14.Weijters, B. (Bert), S. Puntoni (Stefano) and H. Baumgartner (Hans)
January 2017 -
Social Consumer Neuroscience: Neurophysiological Measures of Advertising Effectiveness in a Social Context Article
Journal of Advertising, 46(3), 351-362.R. Pozharliev (Rumen), W.J.M.I. Verbeke (Willem) and R.P. Bagozzi (Richard)
July 2017