The Perils of Marketing Weight Management Remedies and the Role of Consumer Knowledge

Bolton, L.E., A.K. Bhattacharjee (Amit) and Reed, A.M.

2015

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Additional Metadata
Persistent URL	doi.org/10.1509/jppm.13.031, hdl.handle.net/1765/100530
Series	ERIM Top-Core Articles
Journal	Journal of Public Policy and Marketing
Organisation	Department of Marketing Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Bolton, L.E., Bhattacharjee, A., & Reed, A.M. (2015). The Perils of Marketing Weight Management Remedies and the Role of Consumer Knowledge. Journal of Public Policy and Marketing, 34(1), 50–62. doi:10.1509/jppm.13.031

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