2015
The Perils of Marketing Weight Management Remedies and the Role of Consumer Knowledge
Publication
Publication
Journal of Public Policy and Marketing , Volume 34 - Issue 1 p. 50- 62
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Additional Metadata | |
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doi.org/10.1509/jppm.13.031, hdl.handle.net/1765/100530 | |
ERIM Top-Core Articles | |
Journal of Public Policy and Marketing | |
Organisation | Department of Marketing Management |
Bolton, L.E., Bhattacharjee, A., & Reed, A.M. (2015). The Perils of Marketing Weight Management Remedies and the Role of Consumer Knowledge. Journal of Public Policy and Marketing, 34(1), 50–62. doi:10.1509/jppm.13.031 |