In science and technology studies (STS) as elsewhere, continuous appeals are appearing, urging research to ‘get real’ (Bal et al., 2004) by which is meant to demonstrate usefulness, not just academically, but also in ‘practical’ environments such as policy and business.

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Journal Science as Culture
Zuiderent-Jerak, T, & Bruun Jensen, C. (2007). Editorial introduction: Unpacking ‘intervention’ in science and technology studies. Science as Culture, 16(3), 227–235. doi:10.1080/09505430701568552