2016
Creating value through the freemium business model: A consumer perspective
Publication
Publication
Presented at the
76th Annual Meeting of the Academy of Management, AOM 2016 (August 2016), Anaheim
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| doi.org/10.5465/AMBPP.2016.77, hdl.handle.net/1765/101257 | |
| 76th Annual Meeting of the Academy of Management, AOM 2016 | |
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Rietveld, J. (Joost). (2016). Creating value through the freemium business model: A consumer perspective. In 76th Annual Meeting of the Academy of Management, AOM 2016 (pp. 195–200). doi:10.5465/AMBPP.2016.77 |
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